Let's call the STATUS UPDATES as PRODUCTS, and let's see how these products behave in the market(Facebook)!
Time of Launch:
The highest number of products are launched on weekends, time after 11pm on Fridays to midnights on Sunday!
Positioning :
Products on weekdays mostly talk about when would weekend come!
Products on Fridays are mainly positioned on... Relief after a hectic week.(Though you doubt whether these marketers(updaters) actually work in office!)
The core value proposition of Products on weekends mainly talk about how nice was the weekend with so and so friends...
Some innovative or over enthusiastic marketers also update photographs and it gives the customers an oppourtunity to probe in the life of the marketers closely!
Product Lifecycle of a Facebook post:
When one launches the products, the highest number of comments and likes comes in the next 12 hrs(provided s/he has updated the status before 12 am in an weekday)..
The pattern changes in weekends where a product launch between 11pm to 1pm is the prime spot...
Introduction phase lasts for 2 hours in weekdays and 15 min in weekends.
Growth phase is next 15 hours in weekdays to 10 hours in weekends ..
Maturity phase is till 24hours ...and then it is the sad demise...
Sometimes it may revive again if some not so updated customer probes into the marketers products!
Customers buying behaviour
The hot cakes which leads to Customer delight are the annoucements relating to somebody getting engaged...
But once it is marriage photographs, customer interest is although very high, customer satisfaction is relatively poor...The customers who generally comments are family members,very close childhood friends or customers of the same sex...a boy would like a boy's posted marriage pics but the other way is significantly low!
Time of Launch:
The highest number of products are launched on weekends, time after 11pm on Fridays to midnights on Sunday!
Positioning :
Products on weekdays mostly talk about when would weekend come!
Products on Fridays are mainly positioned on... Relief after a hectic week.(Though you doubt whether these marketers(updaters) actually work in office!)
The core value proposition of Products on weekends mainly talk about how nice was the weekend with so and so friends...
Some innovative or over enthusiastic marketers also update photographs and it gives the customers an oppourtunity to probe in the life of the marketers closely!
Product Lifecycle of a Facebook post:
When one launches the products, the highest number of comments and likes comes in the next 12 hrs(provided s/he has updated the status before 12 am in an weekday)..
The pattern changes in weekends where a product launch between 11pm to 1pm is the prime spot...
Introduction phase lasts for 2 hours in weekdays and 15 min in weekends.
Growth phase is next 15 hours in weekdays to 10 hours in weekends ..
Maturity phase is till 24hours ...and then it is the sad demise...
Sometimes it may revive again if some not so updated customer probes into the marketers products!
Customers buying behaviour
The hot cakes which leads to Customer delight are the annoucements relating to somebody getting engaged...
But once it is marriage photographs, customer interest is although very high, customer satisfaction is relatively poor...The customers who generally comments are family members,very close childhood friends or customers of the same sex...a boy would like a boy's posted marriage pics but the other way is significantly low!
well... eventually dats all it is about.. Marketing.. lesson learnt!
ReplyDeletei want to buy this product... :)this s d only prdct whose life cycle keeps on repeating and costomers base increases or remains const. but nevr decreases
ReplyDelete